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Now in Early Access

Find your first
100 customers
from founders who buy

If you're a founder, you know how hard it is to land those early customers and prove product-market fit. FounderGrid is the B2B marketplace where every member is both a buyer and a seller, and every conversation is founder-to-founder.

Join the waitlist →See how it works
  • Free forever plan
  • Premium never buys ranking
  • One plan covers your whole founding team
SaaSFintechHR TechDev ToolsAI / MLAnalyticsMarketingE-commerceOperationsSales TechSaaSFintechHR TechDev ToolsAI / MLAnalyticsMarketingE-commerceOperationsSales Tech
Features

Sell, buy and connect in one place

Built for how founders actually do business.

Buyer & Seller

You're always both

FounderGrid is founders helping founders. Every account lists what it sells and browses to buy, so the money you spend on software and services goes to people building at your stage, not to another well-funded San Francisco scale-up. Your customers can be your suppliers, and every deal helps another founder get off the ground.

📦

As a seller

Get in front of founders who are actually buying, see who's looking at you, and talk to them directly, without paying for leads.

✓
Get honest feedback from founders in the same position as you
✓
See who viewed your listing: the founder and company, not just a count
✓
Track which CTAs get clicked: demo, free trial, book a meeting, pricing and more
✓
Get matched to buyers who fit your ideal customer profile
✓
AI drafts your listing from your website in minutes
✓
List multiple products and services, each aimed at its own buyer
🛒

As a buyer

Find vendors at your stage, see real pricing, read reviews from companies like yours, and message the founder. Every listing comes with the people behind it.

✓
Help shape the tools you use as an early customer, talking to the founder rather than a support bot
✓
Search in plain English, like "payroll tool for a 20-person UK agency"
✓
Filter by company stage, software or service, and active buyers only
✓
Read reviews from named member companies, not anonymous strangers
✓
See who else is a customer and who they buy from
✓
Message the founder who built it, not an SDR
How it works

From URL to warm conversation

AI does the busywork. You do the talking.

  1. 01

    Paste your URL

    AI drafts your listing in minutes.

  2. 02

    Get matched

    We pair you with companies that fit your ideal customer.

  3. 03

    See who's interested

    Named founders and the CTAs they clicked, not a view count.

  4. 04

    Talk founder-to-founder

    Message them directly. No SDRs, no sequences.

For communities

Turn your event into a network that keeps going

Running an accelerator, meetup or founder community? Cohorts give your group a permanent home, instead of "we connected on LinkedIn and never spoke again."

One QR code, instant membershipProject a join code on screen. Attendees join in seconds. Even people not yet on FounderGrid sign up and land in the cohort automatically.
A group chat that keeps goingEvery cohort gets its own group chat. Members are added and removed automatically, so the conversation outlives the event.
Members who can do business togetherCohort members have founder profiles and listings on the same platform, so they can find each other's products, buy and sell.
You stay in controlPublic or private, open-join or admin-approved. Single-use or multi-use invite links with expiry, multiple admins, and a view of who joined via which invite.
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Why FounderGrid

LinkedIn tells you who someone is. G2 tells you what they sell.

FounderGrid does both, and connects you with the founder who built it.

LinkedInG2 / CapterraFounderGrid
Who's on itEveryone: recruiters, job seekers, salespeople, influencersVendors and anonymous reviewersFounders only. Every person is building a company
People and productsProfiles describe people; products are an afterthoughtProducts, with no access to the people behind themThe founder and what they sell, with pricing, demos and reviews
Reaching outCold, often automated, widely ignoredBuyers read; vendors payPeer-to-peer messages between members who are there to buy, sell and connect
ReviewsNo product reviewsAnonymous or incentivised strangersNamed member companies, plus public "also buying from" signals
VisibilityThe feed rewards viralityFollows budget: leads, badges and placementRelevance and participation. Premium never buys ranking
Who's interestedSales Navigator, priced for enterprise teamsIntent data as an expensive add-onNamed listing viewers and CTA clicks, included
After the eventA list of connections that go quietNothing after the eventCohorts with a persistent group chat
For founders

Find your first 10, 50 or 100 customers

The hardest part of building a B2B company is getting traction with people who trust you. FounderGrid puts you in front of founders who are actively buying, tells you who's interested, and lets you talk to them directly, without paying for leads.

10
First 10 customers

Go live from your URL in minutes, get matched to founders who fit your ideal customer profile, and follow up with the named founders who viewed your listing.

50
First 50 customers

Collect reviews from named member companies and public "I’m a customer" signals. Social proof from peers that does the work before the first call.

100
First 100 customers

Your network compounds. Connections, cohorts and customers who are also sellers turn reciprocity into a steady stream of warm conversations.

🤝
Founder-to-founder onlyNo recruiters, no SDR spam. Every conversation is between people building companies.
⭐
Reviews from real companiesEvery review comes from an identifiable member company, and you can’t review yourself.
🎯
Buyers who are also sellersEvery member is on the platform to buy, sell and connect. Your customers can be your suppliers.
⚖️
Fair visibilityRanking comes from relevance and participation. A subscription never buys placement.
Pricing

Free is fully functional

Premium raises limits; it never buys search ranking. One subscription covers every founder on your account. No per-seat pricing.

Free

Everything you need to list, buy and connect

£0
Free forever · no credit card needed
✓
1 live listing with 2 CTAs
✓
Browse, shortlist and review, never paywalled
✓
Connections and messaging with your connections
✓
Join cohorts
✓
20 AI smart searches every week
✓
20 connection requests every week
✓
AI-assisted listing and bio setup
Join the waitlist →
All co-founders included

Premium

For companies selling, networking and running communities

£24
per month + VAT · billed monthly
One fee per company, not per person. Every co-founder on your account gets full Premium access at no extra cost.
✓
Everything in Free
✓
Unlimited live listings, up to 9 CTAs each
✓
Unlimited AI smart searches, website scans and bios
✓
Unlimited connection requests and new conversations
✓
Private connection tags to organise your network
✓
Unlimited shortlists
✓
Create and run cohorts
Join the waitlist →

Invite-only during early access. Join the waitlist to get your spot. Search ranking is the same on every plan. Prices per company, in GBP. UK-built by Mutable Software Ltd.

Your next 10, 50 or 100 customers are already on the grid

FounderGrid is invite-only during early access. Join the waitlist and we'll send your invite as soon as a spot opens.

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